The Career Pathways Project (CPP)

In 2018-19 the Government of Canada announced an investment in support of a three-year pilot to
provide enhanced programming to help visible minority newcomer women secure employment. The
Social Research and Demonstration Corporation (SRDC) was commissioned by Immigration, Refugees
and Citizenship Canada (IRCC) to carry out a research project to inform the design of the pilot.

THE GOAL FOR THIS PROJECT

The goal of the pilot is to improve the employment and career advancement of visible minority new-
comer women in Canada by addressing the barriers they may face – gender- and race-based discrimi-
nation, precarious or low-income employment, lack of affordable childcare and weak social supports.

OUR ROLE

OFE was one of eight service providers across Canada selected to deliver programming under one
of the project models. The OFE program is designed to help 150 visible minority newcomer
women secure employment, using a “milestones to employment” model. OFE’s role is to deliver
the program and participate in research activities to support the evaluation. This project was
launched at OFE in September 2019 and will operate until September 2021

For research purposes, clients enrolled in this project are randomly selected into one of the two
groups: program group (receiving program-specific interventions) or comparison group (receiving
regular interventions).
Approximately 70% of participants will be in the program group.

THE DEMAND-LED MODEL

In this project, OFE is applying a demand-led model and is using a milestone approach, helping us to be very deliberate when assisting participants who are further away from the employment continuum; using milestones, we measure gains and activities at nine different stages of the project continuum. This approach allows us to monitor the progress of individual job seekers, celebrating successes along the way and allowing us to engage with job seekers who require employment development and essential skills training.

A MENU OF OPTIONS

The training package has been developed to address employment-related challenges that newcomer women
experience due to various factors, such as cultural differences in a workplace, limited knowledge of Canadian
workplace expectations and how to market themselves to Canadian employers, not related work experience, etc.

Canadian Workplace
Culture

This workshop introduces participants
to the Canadian workplace in the
context of business culture, employer
expectations, communication and
organizational behavior.

Workplace Preparation
Workshop

This module introduces the employability
skills that are critical to sustainable
employment; the topics have been
hand-picked with sector-specific require-
ments in mind.

Occupational Specific
Essential Skills

This workshop series aims to bridge
the gap between the employers’
specific requirements in one of our
demand-led sectors and the partici-
pants’ essential skills levels.

DEMAND-LED OCCUPATIONAL
SPECIFIC SKILLS

This is where participants polish their skills for specific employers and specific jobs.
Participants will be offered one of the following training options based on their specific job goal:

Manufacturing and Production

Occupational Specific Essential Skills

Designed to prepare participants to work as Production Workers and Machine Operators, this workshop series provides opportunities for participants to enhance their skills in reading (for understanding the Company’s policies and regulations as well as for following health and safety procedures), document use (for effectively using work schedules, completing production-related tables, understanding product specifications on labels, dockets, work orders, etc.), numeracy (for measurement, estimation, counting, etc.), oral communication (for effective communication with co-workers and supervisor), thinking skills (for recognizing and troubleshooting production errors), and teamwork (for effective cooperation with teammates).

Health Services Support

Occupational Specific Essential Skills

Designed to prepare participants to work as Direct Support Workers for persons with intellectual disabilities, this Occupational Specific Essential Skills workshop series aims to bridge the gap between the employers’ requirements and participants’ essential skills levels. The workshop is rich in hands-on, task-based activities and authentic materials that help participants enhance their skills in reading (for understanding agency policies and legislation in the sector), document use (for reporting incidents), numeracy (for budgeting and meal preparation), oral communication (for effective communication with residents and co-workers), and thinking skills (for handling challeng- ing situations).

Retail

Occupational Specific Essential Skills

This workshop series was designed to help participants enhance their skills related to a retail environment such as document use (for using retail-specific documents), numeracy (for calculating cash and discounts), oral communication (for effectively communicating with customers, following good customer service practices), and thinking skills (for addressing customer inquiries and concerns). The workshop consists of activities, discussions, and self-paced online training to facilitate learning. The participants are also prepared for employer interviews to enable them to gain confidence to apply to various open retail jobs.

Customer Contact Industry

Occupational Specific Essential Skills

This workshop series is designed to prepare participants for work as a Customer Service Representative in a local contact center. The workshop’s design includes instruction, hands-on practice and feedback for skills that are required by employers such as reading (for understanding product manuals and database notes), writing (for documenting customer-related information), document use (for locating information needed by customer and filling out necessary forms), numeracy (for calculating data needed by customers or for calculating team metric), oral communication (for speaking with customers on variety of topics related to the inquiry), thinking skills (for identifying solutions to customers’ issues) and digital technology (for using the computer to record customer transactions and internet or knowledge-based software to provide answers to customer inquiries).

DEMAND-LED EMPLOYMENT
OPPORTUNITIES

OFE partners with local employers who have current in-demand job opportunities in the sectors listed above. As
part of the program, job seekers prepare for the recruitment, interview and on-boarding process with an employ-
er partner. Participants may take part in an unpaid work experience period and they will receive ongoing coach-
ing and support from OFE during the work experience and up to six months post hire. Some individuals may seek
employment opportunities outside of the partnerships. These individuals are still able to access coaching and
support from the OFE team to foster long-term employment retention

RESEARCH FINDINGS

While the project is still in early stages, we are already noting a few initial findings:

Canadian Work Experience

100% of the participants who
secured employment, after
completing the project-specific
training, had no Canadian work
experience.

Number of Hours

91% of the participants who are
employed are working more
than 30 hours per week.

Days to Employment

The average time between
program engagement and
employment is six weeks
(including training time).

TESTIMONIALS

Regina

CPP Participant

Regina, a former teacher from Nigeria, joined the Career Path-
ways Project – Milestones to Employment program in the hope
of finding meaningful employment. She did not know where to
start as she felt that the Canadian labour market was so vast
and full of a myriad of opportunities. She knew that she would
not be able to start working as a teacher immediately. After
discussing Regina’s professional background, assessing her
skills and identifying any gaps, the program team helped Regina
explore what kind of jobs she could do and what training she
would need to take to address some of the gaps that were
identified in her skills set. One opportunity that captured
Regina’s attention was that of a Direct Support Worker. Regina
felt that this type of work would enable her to continue empow-
ering people and help them make their dreams come true.
Regina was scheduled for Canadian Workplace Culture, Work-
place Preparation and Occupational Specific Essential Skills for
Direct Support Workers. With her individualized schedule, she
was able to take one course at a time, which helped Regina to
not feel overwhelmed. She was able to secure employment with
Pulford Community Living Services in only a few weeks.
In an email to program facilitators, Regina expressed her
gratitude for all of the help she had received and for how the
team and her classmates had contributed to her success.

Florencia

CPP Participant

One week after landing in Canada from the Philippines, Florencia came to OFE for help in finding a job. Florencia lacked Canadian work experience and did not have a resume. In the past, she had obtained work through word of mouth and she didn’t know where to start with looking for work in Manitoba. After meeting with an Employment Consultant to review her job goals and receive an individualized employment plan, Florencia worked with OFE staff to help her draft an adaptable resume for use to apply for jobs in a variety of industries. As part of the Career Pathways Project – Milestones to Employment Program, she was able to take part in the Occupational Specific Essential Skills training for Retail & Hospitality positions. Florencia attributes her success in finding employment to the transferrable skills she developed through this training. After starting an initial position, which was impacted by the pandemic, Florencia contacted OFE for assistance in finding another role. After a short job search, she secured a full-time position in a customer service role with RW Consumer Products. Florencia attributes her success in finding employment to the transferrable skills she developed through the training and contacted us to tell us how helpful our staff was in her job search journey.

Regina

CPP Participant

Regina, a former teacher from Nigeria, joined the Career Pathways Project – Milestones to Employment program in the hope of finding meaningful employment. She did not know where to start as she felt that the Canadian labour market was so vast and full of a myriad of opportunities. She knew that she would not be able to start working as a teacher immediately. After discussing Regina’s professional background, assessing her skills and identifying any gaps, the program team helped Regina explore what kind of jobs she could do and what training she would need to take to address some of the gaps that were identified in her skills set. One opportunity that captured Regina’s attention was that of a Direct Support Worker. Regina felt that this type of work would enable her to continue empowering people and help them make their dreams come true.
Regina was scheduled for Canadian Workplace Culture, Workplace Preparation and Occupational Specific Essential Skills for Direct Support Workers. With her individualized schedule, she was able to take one course at a time, which helped Regina to not feel overwhelmed. She was able to secure employment with Pulford Community Living Services in only a few weeks.
In an email to program facilitators, Regina expressed her gratitude for all of the help she had received and for how the team and her classmates had contributed to her success.

Florencia

CPP Participant

One week after landing in Canada from the Philippines, Florencia came to OFE for help in finding a job. Florencia lacked Canadian work experience and did not have a resume. In the past, she had obtained work through word of mouth and she didn’t know where to start with looking for work in Manitoba.
After meeting with an Employment Consultant to review her job goals and receive an individualized employment plan, Florencia worked with OFE staff to help her draft an adaptable resume for use to apply for jobs in a variety of industries. As part of the Career Pathways Project – Milestones to Employment Program, she was able to take part in the Occupational Specific Essential Skills training for Retail & Hospitality positions. Florencia attributes her success in finding employment to the transferrable skills she developed through this training.
After starting an initial position, which was impacted by the pandemic, Florencia contacted OFE for assistance in finding another role. After a short job search, she secured a full-time position in a customer service role with RW Consumer Products. Florencia attributes her success in finding employment to the transferrable skills she developed through the training and contacted us to tell us how helpful our staff was in her job search journey.

WHO SHOULD APPLY

Eligibility Requirements

Candidate Profile

Canadian Residency Status

Be a Permanent Resident, a refugee, a live-in care work
permit holder who is eligible to apply for permanent
residency or a protected person.

OR

Have applied for Permanent Residency and received a
letter from Immigration, Refugee, and Citizenship
Canada (IRCC) stating that the application has been
approved in principle.

Other

  • Be legally entitled to work in Canada
  • Be 18 years or older
  • Be able to attend full-time, Monday to Friday from 8:00 am to 4:00 pm
  • Have childcare in place including summer months (if applicable)

We are recruiting candidates who:

  • Have no or limited Canadian work experience and would like to have long-term employment in one of the in-demand job sectors

  • Are motivated and committed to full-time employment programming specific to the interested sector

  • Are committed to complete research activities that come along with the employment programming

  • Have good communication skills and great attention to detail

  • Are quick learners with the ability to work in a fast-paced environment

Eligibility Requirements

Canadian Residency Status

Be a Permanent Resident, a refugee, a live-in care work
permit holder who is eligible to apply for permanent
residency or a protected person.

OR

Have applied for Permanent Residency and received a
letter from Immigration, Refugee, and Citizenship
Canada (IRCC) stating that the application has been
approved in principle.

Other

  • Be legally entitled to work in Canada
  • Be 18 years or older
  • Be able to attend full-time, Monday to Friday from 8:00 am to 4:00 pm
  • Have childcare in place including summer months (if applicable)

Candidate Profile

We are recruiting candidates who:

  • Have no or limited Canadian work experience and would like to have long-term employment in one of the in-demand job sectors

  • Are motivated and committed to full-time employment programming specific to the interested sector

  • Are committed to complete research activities that come along with the employment programming

  • Have good communication skills and great attention to detail

  • Are quick learners with the ability to work in a fast-paced environment

Apply Today

To begin your journey, come in to OFE in person at 300-294 Portage Avenue in Winnipeg. Please contact us to
make an appointment. Phone 204-925-3490 or connect with us on LiveChat now. (Bottom right-hand side of
your screen)

What You Will Need

You will need to know your Social Insurance Number. If you have a resume, please bring it with you. Your first
session will take approximately 90 minutes.

ORIENTATION SESSION

Project Introduction

What is this project?
How does the project work?
What are the benefits of participation?
What are the steps if I join the
project?

Online Survey

The online survey is part of the research component and can be completed within about
30 minutes.

What to bring

Your OFE name tag
Your copy of permanent residency
card or other document copy
with a UCI number
(If applicable).